Google’s Project Fi introduces unlimited data as “Bill Protection” with a 15 GB deprioritization threshold

Project Fi logo

Google’s Project Fi has always been a relatively good deal for low data users, especially if they frequently travel internationally, but it has increasingly become a terrible deal for high data users as competitors reintroduced unlimited data plans and engaged in pricing wars. Project Fi’s data has been priced at $10 per gigabyte with no cap, until now.

The pricing change is being dubbed “Bill Protection” and simply means that customers won’t be charged more than $60 for data usage (which is still an add-on to the base monthly charge of $20 for calling and texting), even when they use more than 6 GB in a billing cycle.  If you use less than 6 GB in a billing cycle, you’ll only be charged for what you use, just as before. Existing customers should see this change show up on their next bill.

As with “unlimited” plans from competitors, Project Fi now has a deprioritization threshold; theirs is set lower than all their competitors — at just 15GB.  In comparison, Sprint’s Unlimited Freedom plan currently has a 23GB threshold, Verizon and AT&T unlimited plans set theirs at 22GB, and T-Mobile ONE™ gives you a whopping 50GB of guaranteed high-speed data for your device before your data is at risk of being put in the “slow lane”. One interesting difference, however, is that if a Project Fi customer wishes to be guaranteed high-speed data for their usage beyond 15GB, they can have that by paying the usual data rate of $10 per GB for additional data beyond 15GB.

As always, you can use our cell plan comparison tool to compare this revised Project Fi plan with “Bill Protection” to competitors’ plans and see what’s best for your usage.